Business consultant who's actually built businesses

I'll Find the Three Things Costing You Customers Right Now

3 businesses built to seven-figure revenue with my own money. 2 sold. I know what turns visitors into customers because I've had to figure it out myself, three times over.

Ed Forrester
Ed Forrester
Founder & Advisor
Ed Forrester working with clients Business consulting
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I'll review your site and send you a short report covering exactly where you're losing customers and what to fix first.

  • Why visitors leave without enquiring
  • 3 specific fixes you can action this week
  • Written by someone who's built and sold real businesses, not an agency intern
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Ed Forrester
Why this exists

Most Consultants Sell Theory. I've Done the Work.

I've spent over £100,000 on consultants and agencies. Advisors who'd never risked a penny of their own money telling me how to risk mine. Most of it was wasted.

So I built three businesses myself. Pet supplies (sold to Thrasio). Beauty (sold to Monark Global). Homeware (still running). All to seven-figure revenue. All with my own money.

The diagnostic is free because most businesses are stuck for the same fixable reasons. You don't need a £5,000-a-month retainer to find them.

Ed Forrester Founder & Advisor
My track record

Businesses I've Built.

All started with my own money. All grew past seven figures.

Pro Pooch products

Pro Pooch

Pet Supplies

Sold to Thrasio

Violet Jordan products

Violet Jordan

Beauty

Sold to Monark Global

Makester homeware products

Makester

Homeware

Still Running

Don't take my word for it

What Business Owners Say.

S

"I expected a generic PDF. What I got was specific to my business, my website, my market. Every finding had a clear fix I could act on that week. Nobody else has done that for free."

Sarah E-commerce, Health & Wellness, £680K revenue
J

"Ed spotted the one thing we'd been ignoring for two years. Revenue jumped 34% in the quarter after we fixed it."

James SaaS Founder, £3.2m revenue
L

"We thought our website was fine. The audit showed us three things we'd completely missed. Fixed them in a week, enquiries doubled the month after."

Laura Professional Services, £720K revenue
D

"We went from spending £8k a month on ads with no tracking to a proper acquisition system. Profitable from month one."

David Home Improvement, £2.8m revenue
C

"We were about to hire a marketing director at £85k. Ed showed us we didn't need one. We needed a better message and one channel."

Claire Recruitment Agency
M

"The diagnostic alone made us rethink our entire homepage. Then our entire business."

Mark B2B Services, £5.1m revenue
S

"I expected a generic PDF. What I got was specific to my business, my website, my market. Every finding had a clear fix I could act on that week. Nobody else has done that for free."

Sarah E-commerce, Health & Wellness, £680K revenue
J

"Ed spotted the one thing we'd been ignoring for two years. Revenue jumped 34% in the quarter after we fixed it."

James SaaS Founder, £3.2m revenue
L

"We thought our website was fine. The audit showed us three things we'd completely missed. Fixed them in a week, enquiries doubled the month after."

Laura Professional Services, £720K revenue
D

"We went from spending £8k a month on ads with no tracking to a proper acquisition system. Profitable from month one."

David Home Improvement, £2.8m revenue
C

"We were about to hire a marketing director at £85k. Ed showed us we didn't need one. We needed a better message and one channel."

Claire Recruitment Agency
M

"The diagnostic alone made us rethink our entire homepage. Then our entire business."

Mark B2B Services, £5.1m revenue
P

"I was dreading another consultant who talks in frameworks and leaves you more confused. Ed's report cut through all of it. Plain English. No jargon. First person who's actually done this, not just advised on it."

Phil Manufacturing, £7.4m revenue
L

"We had the diagnostic within days. No onboarding. No six-month engagement. No retainer. Just a clear picture of what was broken and what to fix first. That never happens with consultants."

Laura Online Education, £1.4m revenue
A

"Most consultants give you a 60-page deck and disappear. Ed gave us 5 things to fix and checked in to make sure we did them."

Alex Professional Services
N

"The Growth Diagnostic paid for itself in the first week. We'd been overcomplicating everything. Ed made it embarrassingly simple."

Nadia Subscription Box, £2.1m revenue
R

"Our homepage was trying to say everything to everyone. Ed's diagnostic showed us the three sentences that actually mattered. Enquiry form submissions went up 40% the same month."

Rachel Financial Planning, £1.8m revenue
T

"We'd spent £12k on a brand agency six months earlier. Ed's free audit found more actionable problems in five minutes than they did in three months."

Tom IT Services, £4.2m revenue
P

"I was dreading another consultant who talks in frameworks and leaves you more confused. Ed's report cut through all of it. Plain English. No jargon. First person who's actually done this, not just advised on it."

Phil Manufacturing, £7.4m revenue
L

"We had the diagnostic within days. No onboarding. No six-month engagement. No retainer. Just a clear picture of what was broken and what to fix first. That never happens with consultants."

Laura Online Education, £1.4m revenue
A

"Most consultants give you a 60-page deck and disappear. Ed gave us 5 things to fix and checked in to make sure we did them."

Alex Professional Services
N

"The Growth Diagnostic paid for itself in the first week. We'd been overcomplicating everything. Ed made it embarrassingly simple."

Nadia Subscription Box, £2.1m revenue
R

"Our homepage was trying to say everything to everyone. Ed's diagnostic showed us the three sentences that actually mattered. Enquiry form submissions went up 40% the same month."

Rachel Financial Planning, £1.8m revenue
T

"We'd spent £12k on a brand agency six months earlier. Ed's free audit found more actionable problems in five minutes than they did in three months."

Tom IT Services, £4.2m revenue

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